3 Things To Know Before Hiring A Social Media Manager
If a business is not utilising social media to build, develop and grow their online presence via social media, they are losing money. SMO - Social Media Optimization is as important as SEO - Search Engine Optimization these days.
However, many businesses don’t know the ins out and outs of social media especially well established ones. With social media, you’re able to engage with your audience in a more natural and informal way, add value to future customers to win over their trust to become recurring clients and customers. In order to establish success, pushing out content and interacting on a regular basis can take up a lot of valuable time, so it’s important to hire an efficient social media manager.
If you are looking to hire a social media manager, then here are a 3 things to consider:
Each social media manager varies in pricing based on their previous experience. The fee mostly depends on the number of platforms you are managing and the number of posts a client is expecting. Including creating content to push out. Agencies and freelancers can charge anywhere between $500 up to a few thousand per month so it's important to put the right person in charge of your brand's social media voice.
Your social media manager should present to you some sort of strategy detailing what they’re going to do. It’s good to ask them what type of marketing campaigns and ideas they were willing to do. Ultimately you’re still responsible for your brand, so you need to express your vision and message through social media.
As a client, do not expect to see results right away, because it takes time build a trusted community. The ROI (return on investment) of social media is endless so be prepared to devote at least four to six months on your social media strategy to see results. As a business, a good test on finding the right person is to review their social media accounts which can easily be found.
3) Don’t Rule Out Younger Candidates
As a young entrepreneur, I have seen first hand younger individuals performing better at social media than older, more knowledgeable people. Simply because they have been bought up as a digitally native species, and have used social media Experience often wins when businesses sort through applicants. However, when you’re looking at social media expertise, it’s hard to find people with years and years of experience. Trends are constantly changing and someone who is relatively new to the field could bring a fresh perspective resulting in even better ROI. For businesses having a youthful perspective allows them to better market to the younger generation.